The Most Perfect Summer Soirée with Curateur
You can’t end summer without a soirée.
Rachel Zoe, renowned fashion designer and founder of Curateur, and Rebecca Cohen, founder of LoveShackFancy, hosted a fabulous dinner in the Hamptons where our team had the opportunity to showcase our stunning floral arrangements. This event was all about celebrating summer under the stars with an exclusive group of VIP guests and influencers to celebrate the season in style. We are excited to share some highlights with you!
(Photo of Rachel Zoe and Rebecca Cohen. All photos by Sabrina Steck/BFA.com)
Collaboration with Rachel Zoe
Rachel Zoe is a renowned fashion designer and stylist, known for her impeccable taste and attention to detail. Collaborating with her on this event was a dream come true. We worked closely with Rachel's team to create floral designs that complemented her vision for this magical event.
Curateur
Curateur, a luxury shopping membership curated by Rachel Zoe, played a significant role in the aesthetic for this event. We took inspiration from Curateur's sophisticated and chic branding to create floral arrangements that perfectly matched the ambiance.
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LoveShackFancy
LoveShackFancy is known for its dreamy, feminine aesthetic that captures the essence of whimsical romance. The brand's signature style is a blend of vintage-inspired designs, delicate fabrics, and intricate details that evoke a sense of nostalgia and charm.
Unique Floral Designs
Our team of talented florists crafted unique and elegant floral designs for the event. From lush bouquets to intricate centerpieces, each arrangement was carefully curated to enhance the beauty of the venue and create a memorable experience for the guests. The directive for this event was feminine, whimsical, and garden style, so a gorgeous and soft color palette of blush pink hues, peach, and ivory is perfect. We also offer some designs like this on our site (See similar designs here: Rosé all Day Bundle, Cotton Candy, Pink Ruffles, and Peach Tarte) so you can enjoy them for yourself!
Attention to Detail
Attention to detail is key when it comes to floral design, and our team spared no effort in ensuring that every arrangement was perfect. We carefully selected each flower, greenery, and vase to create a cohesive and visually stunning display that wowed everyone in attendance.
Some of the other featured brands at this event were Pom, Tanqueray, and Zen Water.
Overall, this event was a fantastic opportunity for us to collaborate with some incredible brands, while creating magical moments for our beloved partners. We look forward to more exciting projects in the future!
