Privacy Policy
09/21/2021
- the types of information we collect through our Services
- how we use and protect that information
- the types of information we may share with others and under what circumstances
- the choices you have regarding our collection, use, and sharing practices
- details regarding our use of third-party cookies and other tracking technologies
We also include specific disclosures for residents of California.
This Policy applies when you interact with us through our Services. It also applies anywhere it is linked. It does not apply to non-H.BLOOM, Inc. websites and mobile applications that may link to the Services or be linked to or from the Services; please review the privacy policies on those websites and applications directly to understand their privacy practices.
Information We Collect
Information You Provide to Us
Some of the Services may include features or services that permit you to enter contact information and other information about you. We collect and store any information you enter on our Services. This includes:
- Contact and demographic information when engaging in a transaction, completing forms, registering to use our Services, or subscribing to our email newsletters.
- Email address information when subscribing to our mailing list. You subscribe to our list by putting your email into an email subscription form or by placing an order on our website.
- Information you provide when you complete a survey administered by us or a service provider acting on our behalf.
- Information you may submit to inquire about or apply for a job with us.
- If you contact us, we may keep a record of that correspondence and any contact information provided.
- If you use the Services to send our products to another person, we will collect that person’s name, address, and phone number in order to deliver your order, as well as any note to the recipient that you provide.
When you complete a transaction on our site, payment information and associated contact information are collected by payment processors acting on our behalf, including payment processing services with whom you may have an account. We do not store payment card information, though if you choose to create an account with us, we receive and store the last four digits of your card and the expiration date, as well as a token that allows us to charge your preferred card in the future, on our network. If you pay for a transaction using a service with whom you have created account, that service may store and use your information according to its privacy policy.
Information We Collect From Others
We may receive information about you from third parties in order to allow us to provide joint service offerings or inform you about products that we think you may be interested in. This includes:
- Your contact information and information about your transaction if you purchase one of our products from a third-party seller.
- Your contact information if someone purchases one of our products for delivery to you.
Information We Collect Automatically
When you interact with the Services, certain information about your use of our Services is collected automatically. This includes:
- Details of your visits to our site and information generated in the course of the use of our site (including the timing, frequency, and pattern of service use) including, but not limited to, traffic data, location data, weblogs and other communication data, the resources that you access, and how you reached our site.
- Details regarding the device you use to access our Services, including, but not limited to, your IP address, operating system, and browser type.
- Information about how you interact with our ads and newsletters, including whether you open or click links in any correspondence.
Much of this information is collected through cookies, web beacons, and other tracking technologies, as well as through your web browser or device. H.BLOOM, Inc. relies on partners to provide many features of our sites and Services using data about your use of H.BLOOM, Inc. and other sites.
Below is a list of these partners we engage with and a link to their privacy notices, which may contain more information about their use of your data and how to exercise your options regarding tracking.
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Category |
Partner |
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Analytics and Personalized Advertising |
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Personalized Advertising |
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Personalized Advertising and Social Media |
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Personalized Advertising and Social Media |
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Hosting Services |
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Most web browsers automatically accept cookies but, if you prefer, you can usually modify your browser setting to disable or reject cookies. If you delete your cookies or if you set your browser to decline cookies, some features of the Services may not be available, work, or work as designed. You may also be able to opt out of or block tracking by interacting directly with the other companies who conduct tracking through our Services.
How We Use and Protect Your Information
We may use the information we collect from you for the following purposes:
- To provide you with our products and services, including to take steps to enter into a contract for sale or for services, process payments, fulfill orders, and send service communications.
- To enable additional features on our Services and to provide you with a personalized service.
- Create custom audiences on social media sites.
- To provide you with the best service and improve and grow our business, including by understanding our customer base and purchasing trends and understanding the effectiveness of our marketing.
- To understand how our Services are being used, track site performance, and make improvements.
- To deliver tailored advertising on our Services based on your preferences or interests across services and devices and measuring the effectiveness of ads.
- To detect, investigate, and prevent activities that may violate our policies or be fraudulent or illegal, and to comply with legal requirements regarding the provision of products and services.
How We Secure the Information We Collect From or About You
We use a combination of physical, technical, and administrative safeguards to protect the information we collect through the Services. While we use these precautions to safeguard your information, we cannot guarantee the security of the networks, systems, servers, devices, and databases we operate or that are operated on our behalf.
How We Share Your Information
- Service Providers: We engage the following types of vendors to perform functions on our behalf such as: billing and collection providers; auditing and accounting firms; professional services consultants; providers of analytics services; security vendors; and IT vendors.
- Social Media Platforms: Where you choose to interact with us through social media, your interaction with these programs typically allows the social media company to collect some information about you through digital cookies they place on your device and other tracking mechanisms they place on your device. In some cases, the social media company may recognize you through its digital cookies even when you do not interact with their application. Please visit the social media companies’ respective privacy policies to better understand their data collection practices and the controls they make available to you.
- Companies involved in advertising: We partner with companies that assist us in advertising about our Services to others who may be interested in the Services. These companies may use tracking technologies on our website to collect or receive information from the Services and elsewhere on the internet and use that information to provide measurement services and target ads.
- Business Partners: We share data with Affiliates or clients who may sell services of interest to you.
Additional Information About our Data Collection and Sharing Practices
Sharing of Aggregated Data
We may share aggregated or de-identified data at our discretion, including with marketing agencies, media agencies and analytics providers. These other companies will not be able to relate this data to identifiable individuals.
Combination of Information
We may combine information from the Services together and with other information we obtain from our business records.
Change of Ownership or Corporate Organization
We may transfer to another entity or its affiliates or service providers some or all information about you in connection with, or during negotiations of, any merger, acquisition, sale of assets or any line of business, change in ownership control, or financing transaction. We cannot promise that an acquiring party or the merged entity will have the same privacy practices or treat your information the same as described in this Policy.
Cross-border Transfer of Data
If you use our Services outside of the United States, you understand that we may collect, process, and store your information in the United States and other countries. The laws in the U.S. regarding information may be different from the laws of your state or country. Any such transfers will comply with safeguards as required by relevant law. By using the Services, you consent to the collection, international transfer, storage, and processing of your data.
Sharing of Medical or Health Information
To the extent that we receive protected health information about you, that information is subject to electronic disclosure to the extent permitted by applicable law.
Your Options and Rights Regarding Your Information
Please visit the “My Account” page to update your contact information and payment method.
If at any time you would like to unsubscribe from receiving future emails, you can click the unsubscribe link at the bottom of any email newsletter, or email us at wecare@hbloom.com and we will promptly remove you from all correspondence.
You can learn more about ad serving companies and the options available to limit their collection and use of your information by visiting the websites for the Network Advertising Initiative, the Digital Advertising Alliance, and the European Interactive Digital Advertising Initiative. Similarly, you can learn about your options to opt out of mobile app tracking by certain advertising networks through your device settings and by resetting the advertiser ID on your Apple or Android device.
Please note that opting out of advertising networks services does not mean that you will not receive advertising while using our Services or on other websites, nor will it prevent the receipt of interest-based advertising from other companies that do not participate in these programs. It will, however, exclude you from interest-based advertising conducted through participating networks, as provided by their policies and choice mechanisms. If you delete your cookies, you may also delete your opt-out preferences.
Your California Privacy Rights
Persons with disabilities may obtain this notice in alternative format upon request by contacting us at wecare@hbloom.com or calling 800-836-1205.
California Shine the Light
Residents of the State of California have the right to request information from us regarding third parties to whom we have disclosed certain categories of information during the preceding year for those third parties’ direct marketing purposes. If you are a California resident and would like to make such a request, please contact us using the contact information here.
California Consumer Privacy Act
The California Consumer Privacy Act (“CCPA”) provides California residents with rights to receive certain disclosures regarding the collection, use, and sharing of information about them, as well as rights to know/access, delete, and limit sharing of personal information. You have the right to be free from discrimination based on your exercise of your CCPA rights.
To the extent that we collect personal information that is subject to the CCPA, that information, our practices, and your rights are described below.
Notice at Collection Regarding the Categories of Personal Information Collected
You have the right to receive notice of the categories of personal information we collect, and the purposes for which we use personal information. You also have the right to know about the sources of the personal information and to whom it is disclosed or sold. The categories we use below to describe personal information are those enumerated in the CCPA.
Entities to whom we disclose information for business purposes are service providers, which are companies that we engage to conduct activities on our behalf. Service providers are restricted from using personal information for any purpose that is not related to our engagement.
Entities to whom we “sell” information are third parties. Under the CCPA, a business “sells” personal information when it discloses it to a company for monetary or other benefit. A company may be considered a third party either because the purpose for its sharing of personal information is not for an enumerated business purpose under California law, or because its contract does not restrict it from using personal information for other purposes.
We collect this personal information from the sources described in the Information We Collect section above for the purposes described in the How We Use Your Information section above.
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Information Type |
Collected |
Disclosed to? |
Sold to? |
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Personal Identifiers
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· Contact information (name, phone number, address) · Social media handles and account information |
Service Providers |
Not sold
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Health Information |
· Protected health information · Physical or mental status or ailments |
Service Providers |
Not sold |
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Payment Information |
· Payment card data · Bank account information |
Service Providers |
Not sold |
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Protected Classifications |
· Age · Date of Birth · Gender · Race · Ethnic origin · Disability status · Sexual orientation |
Service Providers |
Not sold |
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Commercial Information
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· Transaction information · Billing and payment records · Order history |
Service Providers |
Advertising partners Business partners |
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Geolocation Information |
· Coarse information (e.g., ZIP code, IP address) |
Service Providers |
Advertising partners |
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Internet or Electronic Network Activity Information |
· IP address · Device identifier (e.g., MAC) · Advertising identifier (e.g., IDFA, AAID) · Information provided in URL string (e.g., search keywords) · Cookie or tracking pixel information · Information about your interaction with our website, app, or email correspondence |
Service Providers |
Advertising partners |
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Audio, Electronic, Visual, Thermal, Olfactory, or Similar Information |
· Call recording (e.g., customer service calls) · Photographs |
Service Providers |
Not sold |
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Professional or Employment-Related Information |
· Current employer · Employment history |
Service Providers |
Not sold |
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Education Information |
· Education history · Level of education |
Service Providers |
Not sold |
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Inferences Drawn About You |
· User profile · Interests · Preferences |
Service Providers |
Not sold |
Right to Opt Out of Sale of Personal Information to Third Parties
You have the right to opt out of any sale of your personal information by us to third parties. To exercise your right to opt out of the sale of your personal information, please use the contact information here.
Please note that your right to opt out does not apply to our sharing of personal information with service providers.
Right to Know and Request Access to and Deletion of Personal Information
You have the right to request access to personal information collected about you and information regarding the source of that personal information, the purposes for which we collect it, and the third parties and service providers with whom we share it. You also have the right to request in certain circumstances that we delete personal information that we have collected directly from you. We may have a reason under the law why we do not have to comply with your request, or why we may comply with it in a more limited way than you anticipated. If we do, we will explain that to you in our response.
How to Submit an Access or Deletion Request
You may submit a request to exercise your rights to know/access or delete your personal information through the following means:
- By contacting us using the contact information here.
You may authorize another individual or a business registered with the California Secretary of State, called an authorized agent, to make requests on your behalf through these means.
Verification Procedures
We must verify your identity for everyone’s protection, so we may require you to provide us with verification information prior to accessing any records containing personal information about you. We do this by:
- Asking you to provide personal identifiers we can match against information we may have collected from you previously and confirm your request using the email or telephone account stated in the request; or
- Having you submit your request through your account page, which will automatically verify your identity and will result in faster processing of your request.
We will use the information you provide for verification only for the purpose of verification. We may have a reason under the law why we do not have to respond to your request, or respond to it in a more limited way than you anticipated. If we do, we will explain that to you in our response.
Notice Regarding Participation in Financial Incentives
We may run promotions from time to time whereby we incentivize a customer to provide certain pieces of information with us or allow us to retain or share their information; for example, we may offer a one-time discount if an individual signs up for our email marketing list. We will provide you with more information about these incentives when you sign up, and participation is voluntary. If you change your mind, you may opt out at any time.
Information for Nevada Residents
Residents of the State of Nevada have the right to opt out of the sale of certain pieces of their information to other companies who will sell or license their information to others. At this time, H.BLOOM, Inc. does not engage in such sales. If you are a Nevada resident and would like more information about our data sharing practices, please email wecare@hbloom.com.
Changes to This Policy
We may make changes to this Policy from time to time. We will post any changes here, and such changes will become effective when they are posted. Your continued use of our Services following the posting of any changes will mean you accept those changes.
For questions about our privacy practices, contact us at:
Gift Basket Store
143 Mill Rock Rd E Old Saybrook, CT 06475
800-836-1205
Email: wecare@hbloom.com